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Morningstar Advisor Magazine June/July 2010 Issue
The Practice > Practice Builder
Seven Ways to Increase Your Revenue in 90 Days
by Allyson Lewis  | 02-05-09 
What specific steps could you take to increase your revenues in the next 90 days? For just one moment, fast forward 90 days and imagine that you have opened several significant new client relationships. Imagine that your net new assets are up from a year ago. (With the decline we have seen in the market, many financial advisors would love to get back to where they were a year ago.) Imagine that you have better customer service processes in place. Finally imagine that for the first time in a while your personal level of fulfillment is back and you are excited to walk into the office each morning.

Is it even possible to hope for those positive experiences in the next 90 days? I believe it is not only possible, I believe it can happen. In fact, I deeply believe that one of the greatest gifts we have as intelligent thinking beings is the ability to have hope. Now is the time to take that hope and back it up with action.

Here are seven ways to increase your revenues in the next 90 days:

1. Have Daily Goals
Be clear and concise in what you want to accomplish every day. There is a huge difference in almost every industry between the average producer and the industry "superstars." Now is a great time to define what you want to accomplish. Set goals of what you want to accomplish in the next 90 days. List how many new accounts you would like to open. Decide what amount of net new assets you would like to acquire and write down your specific revenue goals. Then as clearly as you can, write down specific daily goals that will take you where you want to be.

2. Increase Your Daily Activity Level
One of those daily goals might be to increase your daily activity level. In my last article, "1 Piece of Paper that can Increase Your Daily Productivity," I discussed how our team became intentional about increasing the number of:
* Outgoing client calls
* Face-to-face client appointments
* Networking events
* Seminars
* Other daily activities

Increased revenue will almost always follow your increased daily activity level.

3. Focus on Your Strengths
What made you successful in the first place? Focus on your personal strengths and then systematize those strengths into your personal story. New business is drawn to you when you believe you can help someone achieve their goals and dreams. What are the parts of this business that you do better than your competition? Focus on those strengths.
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Allyson Lewis is the author of The Seven Minute Difference. She speaks about improving time-management, increasing productivity, and rediscovering purpose. Visit her Web site to find out more about her newest time-management project, The 7 Minute Life Daily Planner. She also has a blog and a Twitter account.

The author is not an employee of Morningstar, Inc. The views expressed in this article are the author's. They do not necessarily reflect the views of Morningstar.


 

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