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| Five Questions to Clarify Your Business Strategy |
| by
Allyson Lewis
| 04-16-09 |
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As a public speaker on productivity and time management, I am regularly encouraging the attendees of our workshops to "clarify their business strategy." As the writer of this article, I reached for a thesaurus to help readers understand the importance of the words "clarity" and "clarify" and these are some of the synonyms I found:
* Clear
* Comprehensible
* Understandable
* Focused
* Clear cut
* Precise
* Plain
* Unambiguous
* Unclouded
* Transparent
* Distinct
* Sharp
I was immediately struck by the sharp contrast of the uncertainty and unpredictability we face in the markets as financial advisors compared with the focus and certainty we can have if we will take the time to "clarify" our business strategies.
Your business strategy is the foundation that encompasses your personal beliefs, mission, values, and purpose. Every day your life is filled with a broad array of choices and decisions and your business strategy is what predetermines the policies and procedures that you believe will best help your clients reach their long-term goals and objectives.
As financial advisors, your business strategy will include information on:
* Understanding how the markets work in today's volatile economy
* How to deliver ever improving customer service
* How to most effectively market your business
* How to build an efficient team
* Prospecting
* Networking
* Personal development
From this foundation you build concrete plans of the daily activities that will help you implement your business strategy. It will be the consistency of your efforts with these daily activities that will be the most important key to your success. But, before you can outline the daily activities, you must first develop and clarify your business strategy.
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Allyson Lewis is the author of The Seven Minute Difference. She speaks about improving time-management, increasing productivity, and rediscovering purpose. Visit her Web site to find out more about her newest time-management project, The 7 Minute Life Daily Planner. She also has a blog and a Twitter account.
The author is not an employee of Morningstar, Inc. The views expressed in this article are the author's. They do not necessarily reflect the views of Morningstar. |
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